Whether you’re a small business or large corporation, it’s time to take a look at how you are supporting your local community. Every little bit counts, big or small. And nowadays if you want your business to stay relevant, giving back is something you must do.
It WILL Make You Feel Good
Businesses have the power to help out the community and people who genuinely need the help. Whether it’s giving back through time, donations of equipment or money, you will experience the rewarding feeling that you are making a difference. This feeling alone, will be the motivation and reward for your effort and that is a benefit we cannot stress enough.
There are a few benefits to supporting the community and one of them is positive branding. A great and easy way to get involved in the community is through partnering with a charitable organisation. Not only will this reflect positively on your reputation but emphasise the dedication your business has to making a positive impact on society. Today, consumers no longer only choose businesses based on expertise and ranking, they also take into account the businesses that align with their values.
Increased Employee Morale
Like consumers, employees nowadays choose companies based on their values and beliefs. By supporting a charitable cause and giving back, employees have a sense of appreciation and satisfaction for the team and business they are working in. In return, they will have a higher level of engagement and productivity for the work they complete. People work harder when they love and value what they do.
Competitive Advantage and Differentiation
Supporting a charity and giving back to the community will definitely set you apart from your competitors. Not only will you be earning trust and loyalty but setting an example for others to follow.
So, what are some ways your business can get involved in the community?
Easy! You can either take part in a charity event, perhaps volunteering in local social events or it can be as simple as making more conscious business choices. Every little bit counts and you’ll be left with both personal and professional fulfillment.
Here at BITS Technology Group, we are joining Baby Give Back with their upcoming event ‘Giving Day’. Through this event, they aim to raise $200,000 so that babies and children in need, have access to the basic essentials. Please click here to donate. Anything that you can give, regardless of how small, will help. Plus anything you donate, we guarantee we will match it!